“Do you know the latest, trendiest, social media platform that you absolutely need to be using right this instance or you’re going to get left behind by your more tech savvy competitors?” A lot of marketing blog posts start off that way, don’t they? And yes, there are a lot of new, exciting, innovative social […]
Forget about medical cannabis. Forget about recreational cannabis. Just for the time being… Because while these two categories cover a wide swath of the overall market, cannabis is quickly becoming a part of the lucrative wellness industry – a space that is quite distinct from recreational and medical usage. “Wellness” is about making choices to […]
Acquiring a new cannabis customer is one thing… But turning that customer into a returning customer is a challenge all its own. According to a joint report released by BIA/Kelsey and Manta, 61 percent of small businesses claim that half their revenue comes from returning customers. Additionally, a returning customer spends 67 percent more than […]
How’s your dispensary marketing plan coming along? Don’t have one yet? Not to worry. Your marketing plan doesn’t have to be ready right this minute, but you do need one if you want your overall marketing efforts to be effective. A sound marketing plan will help you create the strategies and tactics you need […]
Your logo is the symbolic representation of your brand and everything it stands for. When people see your logo, they’ll be reminded of your company and any memories they’ve formed in association with it. Over time, your company will produce tons of advertising materials: websites, brochures, videos, billboards, etc. And the sales copy and content […]
“Your enemy can be your best teacher.” So says the Dalai Lama. Who are your primary cannabis business competitors? And what do they have to teach you, if anything? Yes, you can and should learn from your competitors – especially the ones who are outcompeting you.The goal isn’t to replicate exactly what they’re doing, point […]
The cannabis market is still in its early stages, relatively speaking. But maybe you live in a state that went legal a long time ago, and the market is feeling crowded. Or maybe cannabis was only recently legalized in your state, and you’re one of the few players who got in early. Now you just […]
Instagram, Facebook, and Twitter should be a part of any marijuana social media marketing strategy. Facebook has over 2.2 billion monthly users. Twitter clocks in at 336 million monthly users. And Instagram (also owned by Facebook) has 800 million monthly users. But promoting your cannabis business via social media presents a unique challenge. Most social […]
Your cannabis website went live almost a month ago. So why aren’t you seeing any significant traffic yet? Why does your site feel like a ghost town? If you have these questions, don’t despair. Just know this: growing your traffic is going to be an ongoing project for your dispensary marketing team. And you’ll need […]
Wondering why your dispensary doesn’t have more followers on social media? Is your user engagement non-existent? Are you finding it impossible to drive traffic from your social media pages to your dispensary website? If you’re experiencing any of the problems listed above, it might be time to revamp your overall social media strategy. But how […]
You probably already know the old saying: “You never get a second chance to make a first impression.” Your dispensary brand is that first and (ultimately) final impression. As Jeff Bezos, CEO of Amazon, put it: “Your brand is what people say about you when you’re not in the room.” What are people saying about […]
Feeling overwhelmed by your dispensary website’s technical SEO? The good news is that you at least understand its importance. Otherwise, you wouldn’t be worrying about it at all. And since we already know that technical SEO is the backbone of your website, now you just need to get organized. To help you, we’ve put together […]
Your online vape shop is finally up and running. Now it’s time for you to create an AdWords campaign to advertise your business- WHAM! Your ad just got rejected by Google. Sorry. Try again. So you try to advertise on Facebook. DOUBLE WHAM! They shut you down too. Same goes for Bing and Yahoo. Welcome […]
Do you have a local SEO strategy for your dispensary? If you’re operating from just one location, your strategy will be fairly straightforward. As long as you’re employing local SEO best practices for that one location, you’ve got a good shot at dominating the SERPs…and the competition. But what if you have multiple dispensary locations? […]
If you have a cannabis business and you want to sell it online then, you might want to create a cannabis shop website dedicated for your business. Building an online store for your cannabis products will help your business reach out to your potential target market online. But what are some of the things you […]
