Cannabis businesses have had to change a huge amount in their relatively brief history. The industry has changed a lot due to legal restrictions being changed, but as a pandemic struck in 2020, the whole industry, from dispensary wholesale supplies to individual E-Commerce retailers had to change. How do you reshape your business in the […]
When consumers know what they can expect from a product by seeing marketing that speaks to their expectations, their trust in the product will increase. This is crucial for any product, but for cannabis, it’s a requirement. The language you use to market your cannabis can change the expectations of the experience. Cannabis brands today […]
Is email old news? Social media and messenger apps already allow cannabis businesses to easily connect with their customers. Email marketing might seem like a relic of the past — something your parents’ generation might use, but certainly not the latest cannabis startup. But hold on: newer doesn’t necessarily mean better. And even though it’s […]
Your website and social media accounts are firing on all cylinders. But is there more you could be doing to help boost your local SEO ranking? Truth be told, you can always be doing more when it comes to SEO; that’s just the nature of the beast. But before you start looking for additional tactics […]
Are you and your sales team excited about your latest cannabis product? Great! You know what’s even better? When your customers are excited about your product too – so excited that they tell their friends, family, and even strangers about it. And if you’re reached a point where your customers are more than happy to […]
People are talking about you. Right now. Do you know what they’re saying? Here’s another question: you know that Jeff Bezos quote that marketers love to quote? “Your brand is what people say about you when you’re not in the room.” Well, thanks to social media, forums, blogs, online reviews, etc., you’re always in the […]
Traditional marketing vs. online marketing. Which one is better for your cannabis business? Traditional marketing — billboards, direct mail, TV commercials, etc. — has been around for decades. It’s a tried, proven method of raising brand awareness and drawing in new customers. But the Internet has revolutionized the way we live to such a degree […]
Far too often, cannabis companies publish online content without a content marketing strategy in place. And when they don’t get the results they want, they feel frustrated. “If content is king,” they wonder, “why aren’t we seeing lavish results?” If you’re a cannabis business (or any kind of business for that matter), you need content. […]
“A picture is worth a thousand words.” Or to put it another way: A single, high-quality post on Instagram is worth a thousand words of web copy. Sound like an exaggeration? Maybe it is, but there’s some truth to it. For most people, images resonate more powerfully than words. Which is why Instagram is such […]
If you’re a cannabis startup with a modest marketing budget, you’ve got to find ways to save money but still get your message across effectively. And that’s not necessarily a bad thing. Having limited resources can force you to be creative and innovative in your approach. But if your budgetary woes are making it difficult […]
Because of online search tools, your cannabis customers now have more ways to find out information about your company and its products and services than ever before. While “outbound marketing” or interruption-based marketing focuses on trying grab the consumers attention through methods such as paid advertising, inbound marketing is about giving your customers the valuable […]
“Do you know the latest, trendiest, social media platform that you absolutely need to be using right this instance or you’re going to get left behind by your more tech savvy competitors?” A lot of marketing blog posts start off that way, don’t they? And yes, there are a lot of new, exciting, innovative social […]
Forget about medical cannabis. Forget about recreational cannabis. Just for the time being… Because while these two categories cover a wide swath of the overall market, cannabis is quickly becoming a part of the lucrative wellness industry – a space that is quite distinct from recreational and medical usage. “Wellness” is about making choices to […]
Acquiring a new cannabis customer is one thing… But turning that customer into a returning customer is a challenge all its own. According to a joint report released by BIA/Kelsey and Manta, 61 percent of small businesses claim that half their revenue comes from returning customers. Additionally, a returning customer spends 67 percent more than […]
How’s your dispensary marketing plan coming along? Don’t have one yet? Not to worry. Your marketing plan doesn’t have to be ready right this minute, but you do need one if you want your overall marketing efforts to be effective. A sound marketing plan will help you create the strategies and tactics you need […]
